MKTG 2020

This course will introduce students to an organization's dynamic marketing functions. These functions include an introduction to digital marketing strategies, a review of outside forces such as cultural, economic and competitive influences. Marketing research will also be covered as it relates to product development and consumer perceptions. Understanding influences on consumer’s rational and irrational behaviour as well as product classification and branding will be covered. The importance of distribution, promotion using traditional and social media will be covered as well as pricing strategies. Emphasis will be placed on balancing business goals with social responsibility and environmental sustainability to drive meaningful impact. Recommended Background: Economics 1010 AND Economics 1012 Equivalent: Management 2020 (prior to 2021/2022)