MKTG 3220

Marketing Research

Lec A selected

Research process as related to marketing. Defining the problem, research design, sample selection, instrument preparation, data collection and reduction, analysis, presentation and follow-up. Prerequisite(s): Marketing 2020 AND One of Economics 2900 or Statistics 2780 Equivalent: Management 3220 (prior to 2021/2022)

Sections

Lecture, pick one

Lec A

Tue 12:00-14:45

Tue12:00-14:45Anderson Hall AH17510957

Lec B

Wed 18:00-20:45

Wed18:00-20:45Bow Valley College S403310958

Syllabus

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