MKTG 3225

Brand-related concepts, emphasizing the achievement of marketing objectives by developing and maintaining a strong brand. Brand management requires continuous improvement of the entity that is branded, coupled with an effective and appropriately funded communications program targeting relevant audiences. In addition to examinations, students will complete individual projects to demonstrate their understanding of branding principles and best practices. Prerequisite(s): Third-year standing (a minimum of 60.0 credit hours) Equivalent: Management 3225 (prior to 2021/2022)