MKTG 3260

Students will be presented with core concepts of the marketing function in nonprofit organizations. Learning these core concepts improves decision making and planning. Students will also be presented with special topics of importance, such as cause marketing, volunteer recruitment, fund raising and social marketing. Learning more about these special topics enhances students' currency of knowledge on emerging challenges for marketing managers of non-profit organizations. Prerequisite(s): Second-year standing (a minimum of 30.0 credit hours) Equivalent: Management 3260 (prior to 2021/2022)