MKTG 4230

Strategy-oriented, marketing environment, marketing information and analysis of markets and buying behaviour; program development. This course will include service learning as a work integrated learning (WIL) component. Prerequisite(s): Marketing 3210 AND Fourth-year standing (a minimum of 90.0 credit hours) Corequisite(s): Marketing 3220 Equivalent: Management 4230 (prior to 2021/2022)