MMGT 5160

Other hours per term: 18-0-0 Students will understand the role of marketing in the creation and delivery of value to customers, and learn to critique a marketing plan. Concepts covered include the definition of marketing; linking marketing to strategy; environmental analysis; reaching global markets; marketing research; gaining customer insight; segmentation, targeting and positioning; pricing; product/service development; advertising and sales promotion; sustainable marketing and social responsibility; and digital marketing. Prerequisite(s): Admission to a graduate program