PSYC 3940

Fundamental theories and concepts in consumer psychology. How and why people choose, buy, use, and abandon goods and services the way they do. Theories of consumer behavior and the internal and external factors that influence consumer behavior. Prerequisite(s): Psychology 2800 AND One of Psychology 2030, Sociology 2130, Statistics 1770, or Psychology 3450/Health Sciences 3450 Equivalent: Psychology 3850 (Consumer Psychology) (prior to 2025/2026)