COMM 240

Introduction to Marketing

Lec A1 selected

This course is an introduction to the study of marketing in the context of social, consumer, and managerial processes. In this course, students study how marketing decisions concerning the choice of target markets, the development of products/services, price, promotion and distribution strategies influence the evolution of the exchange process and the satisfaction of buyer needs.

Sections

Lecture

Lec A1

Mon, Wed 11:30-12:50

Mon, Wed11:30-12:50Geoffrey R Weller Library 5-15850120

Syllabus

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