COMM 352

The course provides an introduction to electronic business concepts and e-business strategies. The students study various e-business models and applications, their benefits and risks, infrastructure needs, Business-to-Business and Business-to-Customer strategies, and legal and ethical issues. An introduction to business intelligence tools is also provided. Students work in teams to develop an internet business plan and implement a prototype with emphasis on form validation, security, electronic payment systems, and linkage with backend databases.