COMM 354

Business intelligence involves conversion of mass data into effectively communicated information through visual, interactive media that enables evidence-based strategic decision making. Course topics include: data extract-transform-load (ETL); data quality; master data management (MDM); data warehouse models; conformance; star/snowflake dimensional models; online transaction processing (OLTP); online analytical processing (OLAP); effective data visualization (lead/lag key performance indicators, scorecards, dashboards, reports); governance; success/failure factors; and emerging trends. The students apply the concepts in a term project using leading technologies and business intelligence tools.