COMM 690

This course focuses on how businesses are situated in the local economy and the development of businesses to flourish in those economies. The topics include business viability, market validation, impact evaluation, competition analysis, and zoning. The course focuses on the practical side of working with local economic actors such as trade commissions, economic development offices, and innovation hubs. Each cohort in the MBA program has unique content brought into the course through practitioners found in the local economic and business development ecosystems.