COMM 755

This course helps to understand the nature of technology and innovations, effect of technology on business and business processes, development of new products and services for businesses by making use of innovations and technology. It includes topics such as: diffusion of products and process innovations in industry, business and technology, new product development and its introduction in the market, management of technological change process in organizations, management of research and development, technology forecasting, technology transfer, technology strategy and planning for growth and sustainable development. Case studies, seminars, class presentations are emphasized to promote interaction among participants.