CTCH 215

This course focuses on the conceptualization, development, and implementation of visual identity systems that define and communicate the essence of a brand. Students will explore the role of graphic design in building visual identities that are cohesive across different media and channels. The course combines the-ory and practice, emphasizing the translation of a brand’s values and mission into a recognizable and effective visual identity. Students will engage with real-world projects, building complete visual identity systems, which include logo design, typography, color palettes, and other key design elements. Emphasis will be placed on ensuring consistency, flexibility, and longevity across various brand touchpoints, from digital interfaces to physical environments. ***