AREC 348

The course covers topical issues in food economics and consumer behaviour, the drivers of consumer food choices, and implications for food and agribusinesses. Insights from behavioural economics and marketing are used to explore different models of consumer behaviour, along with methods to measure and evaluate consumer preferences, attitudes, and choice behaviours. Topical issues in differentiated consumer food markets are examined, for example, sustainability, animal welfare, health and nutrition, local foods, and consumer responses to new technologies. Key questions include: what drives consumer behaviours and preferences, what tools are available to measure and evaluate these behaviours and preferences, and what are the implications for the food and agribusiness sector.