COMM 311

This course introduces students to Business Analytics, allowing them develop skills and apply tools for analysing the complexities of today's competitive business environment to inform management decisions. This course entails 1. Database management topics, including advanced database design, data storage, and data retrieval from the database (using, for example, SQL); 2. Data visualization to discover patterns associated with products, business processes, services, customers, and the external environment (using, for example, Tableau and R); 3. Data preparation topics including cleansing, reorganizing, and manipulating data (using, for example, R); and 4. Business applications including classification, clustering, and association to support decision making.