COMM 341

This course develops students' entrepreneurial thinking; the mindsets, behaviours, and problem solving approaches used to navigate uncertainty and create value. Using design thinking, systems thinking, and innovation frameworks, students work collaboratively to identify opportunities, understand user needs, and develop and test innovative solutions. Guest speakers from industry, entrepreneurship, and the innovation ecosystem deepen learning by connecting theory to real world practice. The course emphasizes prototyping, iterative refinement, and pitching concepts that integrate disruptive and sustaining innovation, ethical considerations, and the UN Sustainable Development Goals to create economic, social, and environmental value.