COMM 354

Consumer Behaviour

Sem 01 selected

Considers factors influencing consumer behaviour as a focal point of marketing decision making. Topics include market segmentation and positioning, and environmental and individual determinants of consumer behaviour and consumer decision processes. This material is analyzed for its usefulness in designing, evaluating and implementing marketing strategies.

Sections

Seminar, pick one

Sem 01

Tue, Thu 11:30-12:50

Tue, Thu11:30-12:50Edwards School of Business 4680634

Sem 03

Tue, Thu 13:00-14:20

Tue, Thu13:00-14:20Edwards School of Business 4680635

Syllabus

Have the syllabus for COMM 354? Share it and everyone gets the grading, textbooks and rules.