COMM 451

Integrated Marketing Communication

Sem 02 selected

Introduces students to the basic concepts which underlie the promotional activities of the firm. The concept of the promotional mix is introduced and the proper strategic roles for advertising, public relations and sales promotion are discussed in the context of the findings of communication theory.

Sections

Seminar

Sem 02

Mon, Wed 14:30-15:50

Mon, Wed14:30-15:50Edwards School of Business 14527881

Syllabus

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