COMM 473

This course is designed to lead students through the advanced marketing strategy planning process for a specific marketing project, including developing and presenting a proposal through to completion of the project. Students will learn how to specify marketing challenges faced by organizations, propose appropriate methods to research the underlying issues, analyze the results of the research, and present conclusions and recommendations for how to address the challenges. Students will work in groups and with actual clients as they build their understanding of the fast-evolving marketing environment.