MBA 878
International Business and Global Marketing
Lec 01 selected
Intended to provide an opportunity to understand the complexity of the global environment of business and make an attempt to systematically examine the broad dynamics of the international environmental factors that would potentially influence business activities of the firm. This would include marketing, demographic trends, economic development, natural and resource concerns, political landscape and cultural diversity.
Sections
Lecture
Lec 01
Mon, Wed, Thu 16:00-19:50
Syllabus
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