BU 742

Successful media relations and solid communication strategies are vital for all sport organizations. Media managers must understand how the media works and have a toolbox of skills to be able to manage and deliver successful communications. Media managers who combine strategic planning, relationship building, creative thinking and outstanding organizational skills – and who have the ability to work under pressure – can help navigate clients through the trials and potential pitfalls of a career in sports media, as well as maintaining and enhancing the brand image of an organization through effective communications. An effective media manager should possess a keen interest in shaping the brand image and reputation of individuals and organizations through insightful and powerful communications and be able to not only cope in a crisis situation but have the ability to develop a strategy that can mitigate reputational damage and rebuild the client’s corporate and social identity. <br>