BU 812

Marketing Philosophy & Theory

Lec A selected

This course proveds a survey of the scholarly field of marketing. Studens are exposed to the history of marketing thought and the development of key theories and concepts related to the role of marketing.

Sections

Lecture

Lec A

Thu 13:00-15:50

Thu13:00-15:50Lazaridis Hall LH40182076

Syllabus

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