MB 202

Marketing

Lec MC selected

This course surveys the marketing function and process at the firm level. Topics include the environment of marketing; marketing mix; product, pricing, distribution, and promotion variables; contemporary trends in marketing; buyer behavior and marketing research. <br> <br><font color="crimson">

Sections

Lecture

Lec MC

Tue, Thu 11:30-12:50

Tue, Thu11:30-12:50Milton Academic Centre MAC128978

Syllabus

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