UX 603

Students learn to assess the stakeholder and competitor ecosystem and how to balance user needs, client needs, organizational goals resources, and time limitations. Students learn to build differentiation, loyalty, and long-term business value by meeting customers’ needs. Students will explore the various units that work with UX designers and UX researchers (including marketing, product developers, information technology, information architecture, copywriting, messaging, sales, visual design, education, and finance), and will gain familiarity with UX ROI case studies and how to position UX work to align with product strategy, brand and business strategies, and user needs.