MKTG 231

Marketing Management

Lec 001 selected

This course is designed to provide the student with a broad introduction to the marketing discipline. The role and practice of marketing within an organization will be explored using conceptual and applied aspects. Communication and leadership skill development will also be emphasized throughout. This course is restricted to students in the Business Administration and Aviation Management programs MKTG 231 is equivalent to BUS 132.

Sections

Lecture

Lec 001

Wed, Fri 13:00-14:20

Wed, Fri13:00-14:20A-Wing A260110222

Syllabus

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