BMKT 262

This course will apply contemporary principles of strategic marketing to event management. Students will develop depth of knowledge in event curation, planning, design, marketing, human and financial resource management, sponsorship, risk management and program evaluation. As an experiential learning experience, students will develop an event based on real world constraints. Section information text: <strong>Course Description: </strong>This course will apply contemporary principles of strategic marketing to event management. Students will develop depth of knowledge in event curation, planning, design, marketing, human and financial resource management, sponsorship, risk management and program evaluation. As an experiential learning experience, students will develop an event based on real world constraints.<br/><strong>Reg Notes: </strong> Restricted to School of Business students.<br/><strong>