TOUR 112

This course focuses on the essentials of marketing, including key marketing concepts, methods of analysis, and the marketing process. These topics are primarily explored in the context of developing sound strategies to manage profitable customer relationships in the tourism and hospitality industries. The course incorporates such topics as environmental and market analysis, the elements of the marketing mix (product, pricing, promotion, and distribution), and corresponding strategies. Section information text: <strong>Course Description: </strong>This course focuses on the essentials of marketing, including key marketing concepts, methods of analysis, and the marketing process. These topics are primarily explored in the context of developing sound strategies to manage profitable customer relationships in the tourism and hospitality industries. The course incorporates such topics as environmental and market analysis, the elements of the marketing mix (product, pricing, promotion, and distribution), and corresponding strategies.<br/><strong>Note: </strong>TOUR 112 is equivalent to BMKT 161 and BMKT 203. Duplicate credit will not be granted for this course and either BMKT 161 or BMKT 203.<br/><strong>Reg Notes: </strong> Restricted to students in the Outdoor Recreation Management Diploma program. This is a condensed course from Sep. 28 - Nov. 27.<br/><strong>