TOUR 312

This course gives the students the opportunity to participate in the major activities of integrated marketing communications (IMC) and to develop the knowledge and skills necessary to create and execute marketing communications campaigns in the Tourism and Hospitality industry. Students will gain experience with IMC strategies and tactics for building brand equity using advertising, publicity, personal selling, consumer and trade promotion, online and social network marketing, and relationship marketing. Section information text: <strong>Course Description: </strong>This course gives the students the opportunity to participate in the major activities of integrated marketing communications (IMC) and to develop the knowledge and skills necessary to create and execute marketing communications campaigns in the Tourism and Hospitality industry. Students will gain experience with IMC strategies and tactics for building brand equity using advertising, publicity, personal selling, consumer and trade promotion, online and social network marketing, and relationship marketing.<br/><strong>Note: </strong>This course is equivalent to TOUR 212. Duplicate credit will not be granted for this course and TOUR 212.<br/><strong>Reg Notes: </strong> Open to all programs.<br/><strong>