TOUR 470

This course is designed to enable students to demonstrate, through practical application, e-marketing techniques and strategies focusing on those that are key to effectively communicating a destination's brand and engaging with customers. It examines digital marketing strategy, implementation and executional considerations within the broader scope of an organization that has multiple goals. Section information text: <strong>Course Description: </strong>This course is designed to enable students to demonstrate, through practical application, e-marketing techniques and strategies focusing on those that are key to effectively communicating a destination's brand and engaging with customers. It examines digital marketing strategy, implementation and executional considerations within the broader scope of an organization that has multiple goals.<br/><strong>Reg Notes: </strong> This online course is open to all programs.<br/><strong>