MRKT 2301

Consumer Behavior

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Exclusion(s): Unavailable to students with credit for BUSS232. Explores the application of the social sciences in the decision-making process and what influences they should have in the development of marketing strategies. Field experiments, research techniques and current research.

Sections

Lecture

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Tue, Thu 10:15-11:30

Tue, Thu10:15-11:30Campus Centre MTVR39623

Syllabus

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