MRKT 1301

Introduction to Marketing

Lec 11 selected

Exclusion(s): Unavailable to students with credit for BUSS231 A BBA core requirement. Examines the concept of markets, market studies, market segmentation, consumer behaviour and the development of marketing strategies. Text and case materials.

Sections

Lecture

Lec 11

Mon, Wed 11:40-12:55

Mon, Wed11:40-12:55Shannon School of Business SB20039622

Syllabus

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