MRKT 2303

Integrated Marketing Communica

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Exclusion(s): Unavailable to students with credit for BUSS233. An introduction to advertising and promotion from an integrated marketing communications perspective. The course will include advertising, media selection, public relations, event management, packaging and sales promotion.

Sections

Lecture

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Mon 9:00-11:30

Mon9:00-11:30Shannon School of Business SB10039624

Syllabus

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