MRKT 4323

Exclusion(s): Unavailable to students with credit for MRKT4301 or MRKT4303. This course is designed to provide an overview of marketing research and its use in making effective marketing decisions. Students will learn (1) how to design research studies and assess whether the results are valid and meaningful, and (2) how to analyze and interpret market research data for marketing decision-making and (3) communicate research findings to various stakeholders. Students will gain first-hand experience with a variety of qualitative and quantative research techniques.