MRKT 4328

Exclusion(s): Unavailable to students with credit for MRKT-3301 or MRKT-4308. This course aims to enhance knowledge and skills required to establish a sustainable market position and to develop an effective marketing plan. Through case analysis and market simulation, students are exposed to different frameworks and techniques necessary to analyzie market scenarios and establish marketing strategies, using all elements of the marketing mix. Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage, and methods of allocating resources to new and established products and services.