MCS 2030

Introductory Research Methods

Lec 01 selected

This course examines the concepts, principles and practices for consumer, market and product development research processes. Topics include research problem definition, research objectives, research design, measurement, sampling methods, execution and research management, analysis and interpretation, and report writing. [Department(s): Department of Marketing and Consumer Studies]

Sections

Lecture

Lec 01

Mon, Wed, Fri 15:30-16:20

Mon, Wed, Fri15:30-16:20RICH 25204906

Syllabus

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