MCS 3030

Effective market research requires an understanding of how to analyze data. This course introduces students to applied statistics within the context of managerial decision making. Students will learn how to analyze data gathered via primary (survey and experimental design) and secondary (existing data) methods with the goal of making sound decisions. [Restriction(s): Registration in BCOM.MKMN, BCOM.MKMN:C, BCOM.SPMT, BCOM.SPMT:C, or the Marketing minor. This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.][Department(s): Department of Marketing and Consumer Studies]