MCS 4370

This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered. [Equate(s): FARE*4370][Restriction(s): HTM*3080. This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.][Department(s): Department of Marketing and Consumer Studies]