MCS 4600

This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing in different country cultures. Included are the global marketing environment and the competitive challenges and opportunities confronting today's international marketers, the cultural environment of global marketing, the assessment of global market opportunities and the development of global marketing strategies. [Restriction(s): This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.][Department(s): Department of Marketing and Consumer Studies]