FMRK 1205

Visual Communication for Fashion Marketing

Lec R10 selected

Students will develop their fashion communication skills in a visual context. They will explore the fundamental elements and principles of design, and apply them to current visual fashion marketing strategies. Students will experiment with visual concepts using fashion figures, terminology, and fashion products such as apparel and accessories. They will create a variety of fashion marketing images to increase their visual literacy in relation to prevailing industry formats.

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Syllabus

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