MRKT 2500

In this course, using the UN Sustainable Development Goals (UNSDGs) as a baseline, students will look at how Canadian marketers consider the triple bottom-line (people, profit, and planet) and consider the rapidly changing customer demands, corporate demands and social demands in Canada, ensuring that future marketers are developing the tools to apply best marketing practices aligned with UNSDGs to create a competitive advantage for their organization. Objective of the course would be to research, consider and apply how Canadian marketers can take a holistic view of sustainability, better understand consumer behaviour towards sustainability, and how organizations can create a competitive advantage by aligning with best marketing practices.