MRKT 4332

Online simulation that challenges students to make realistic marketing and business decisions in a competitive, fast-paced market. Students develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs as well as feedback on customer satisfaction with brands, prices, and advertising. Students discover how their actions reflect in both brand profitability and firm profitability. Simulation participants learn to study competitive tactics and adjust their marketing strategy to stay ahead of the competition. Students will also complete industry recognized certifications.