MRKT 3240

Marketing Analytics and Information Management

Lec A10 selected

Students will learn to collect, analyze and interpret data available from a variety of sources, internal and external to the organization, to uncover the marketing insights that would lead to competitive advantage for an organization. Students will use contemporary data tools and emerging information technologies related to marketing information management.

Sections

Lecture, pick one

Lec A10

Thu 10:00-12:50

Thu10:00-12:50Online Synchronous31046

Lec A11

Tue 13:00-15:50

Tue13:00-15:50Online Synchronous36788

Syllabus

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