MRKT 1299
Consumer Behaviour
Lec A10 selected
Students will explore the importance of buyer behavior and purchase decision making using key theories from various social sciences (including Anthropology, Sociology and Psychology). They will apply these theories to analyze contemporary marketing situations.
Sections
Lecture, pick one
Lec A10
Fri 13:00-15:50
Lec A12
Tue 16:00-18:50
Lec S10
Tue 10:00-12:50
Syllabus
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