MKTG 2006EL

Marketing Management

Lec 61 selected

This course introduces the fundamentals of marketing management. Topics include components of the external environment, competition, market definition, segmentation and positioning. PREREQ: MGMT 1001 (Lec 3) Students may not retain credit for both MKTG-2006 and SPAD 2036 and COMM 2036.

Sections

Lecture

Lec 61

Mon, Thu 13:00-14:20

Mon, Thu13:00-14:20Online (remote delivery)1769

Syllabus

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