MKTG 4041EL

International Marketing

Lec 01 selected

The course focusses on the preparation of international marketing plans based on country economic and social analyses relevant to international and multinational marketing. The course covers problems and perspectives of marketing within various countries in terms of specific business, environmental and ethical contexts. PREREQ:MKTG 2006 or SPAD 2036. (cst 3) cr 3..

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