SPAD 2036EL

This course introduces the skills, theories, and concepts of marketing management to develop real-life applications and marketing strategies. PREREQ: successful completion of all first year courses in Sports Administration with a minimum grade of 60% and an overall average of 70%. Student cannot retain credit for both SPAD 2036, MKTG 2006 and COMM 2036 (lec 3) cr 3.