BUSI 3337
Services Marketing
Lec 16 selected
An introduction to issues and problems facing marketers in the service sector. The focus will be on developing overall marketing strategies for service organizations. Case studies and project work may be required.
Sections
Lecture, pick one
Lec 16
Thu 18:00-20:00
Lec 18
Thu 18:00-20:00
Syllabus
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