BUSI 2230

Principles of Marketing

Lec 01 selected

An introductory course in marketing which uses lectures, discussions, and/or cases, and projects. Key topics include market segmentation, marketing mix, consumer behavior, marketing research, an introduction to marketing math, and forces impacting marketing planning in the modern world.

Sections

Lecture, pick one

Lec 01

Mon, Wed 12:00-13:15

Mon, Wed12:00-13:15Seton Academic Centre 55155726

Lec 16

Thu 18:00-20:00

Thu18:00-20:00Online (bermuda cohort only)55727

Lec 18

Thu 18:00-20:00

Thu18:00-20:00Online (synchronous)55729

Lec JC

Online

OnlineSelf-pacedExternal to MSVU EXTERNAL55731

Syllabus

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