BUSI 3339

Integrated Mkt Communications

Lec 16 selected

An analysis of marketing communications focusing on the planning and design of multi-media promotional campaigns, digital, traditional, and direct response media, public relations, and guerilla marketing. Lectures, case studies. Project work may be required. Note: Students who have received credit for BUSI 3336 may not take this course for credit.

Sections

Lecture, pick one

Lec 16

Wed 18:00-20:00

Wed18:00-20:00Online (bermuda cohort only)55813

Lec 18

Wed 18:00-20:00

Wed18:00-20:00Online (synchronous)55814

Syllabus

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