BUSI 4430

Research for BUSI and THMT

Lec 16 selected

An introduction to the basic principles of the marketing research process with emphasis on methods used to gather, analyze, and evaluate qaulitative and qauntitative data to reduce risks involved in business decision-making. Note: Students who have received credit for THMT 3312 or PBRL 3016 may not take this course for credit.

Sections

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Syllabus

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